This integrated campaign, produced for onet.pl on the occasion of the centenary of Polish independence, was awarded with the INMA Global Media Award 2019 and EFFIE Award.
The main message of the whole communication: We are free to choose between fighting and understanding.
The end-line message: Let’s meet everybody on onet.pl
CASE STUDY
FB
Our creative idea was to change words of fight into words of understanding by adding just one or few letters.
“Let’s quarrel” becomes “Let’s support each other” after adding just one letter. “Let’s fight” becomes “Let’s meet” after adding just one letter. “Let’s strike” becomes “Let’s soar” after adding just two letters. “We are right” becomes “Democracy is for all of us” after adding just few letters.
VIDEO
Film director: Wojciech Smarzowski
Screenplay: Katarzyna Szczypa&Robert Wasilczuk
VIDEO BBS
RADIO
Actors: Agnieszka Matysiak, Arkadiusz Jakubik, Filip Przybylski, Lektor: Bartosz Węglarczyk
Sccreenplay: Katarzyna Szczypa&Robert Wasilczuk
Creative idea and creative supervising: Katarzyna Szczypa&Robert Wasilczuk
Project macie on the request of FCBBridge2Fun